About Us

Ask anyone in Mt Washington Valley, NH where to find the best shopping experience, and they’ll point you to Zeb’s General Store in the heart of North Conway Village. Reminiscent of its namesake, Zebulon Northrop Tilton, a colorful schooner captain, husband to three wives and New England folk hero. 

Zeb’s General Store embodies the nostalgia and quality offered by the general stores of yesteryear with a decidedly whimsical flair. From the old-fashioned candy counter that lures children off the street to the impressively grand collection of New England made specialty foods, those in search of a wide range of hard-to-find and nostalgic items will relive childhood memories while browsing the store and over 5,000 unique products, all presented in an incredible display of antique store fixtures. 

It is no surprise that Zeb’s General Store has achieved the level of recognition and popularity that is has in its home base of the Mt. Washington Valley, and throughout New England.